Youtube and other video sites have made it possible for the “little guy” to compete with just about anyone provided your video MAKES people take action. After all, what’s the point of video marketing if people simply watch your video and don’t do anything about it afterwards?
After you’ve decided what the subject of your video is going to be, make sure you record a video with good content – ACTION ENDUCING CONTENT! Since we’re using the video marketing as a tool we need to ensure that it is something that will entice people to take a given action like visiting your website, or purchasing your product. The best way to encourage people to take an action is simply by TELLING THEM TO DO IT! People like being told what to do and it is surprising how well most will follow instructions. For evidence of this, just look at all the infomercials on TV. Every one ends by telling you to CALL NOW, or ORDER TODAY.
There’s a reason infomercials are always on TV and always will be. THEY WORK. So let’s take a cue from infomercials and be very specific about what you want people to do. Don’t beat around the bush. If you want the result of your video marketing to be people going to your website, make sure you tell them exactly that: “go to www.(yourwebsite).com, or get your free trial at www.(yourwebsite).com”…whatever you wan the result to be. Just make sure you are very specific in your instructions. If you aren’t specific enough, people won’t follow your instructions. Think about how many people had trouble following multiple instructions in school. Odds are those same people can’t follow numerous instructions today, so dumb it down as much as you can.
Make sure you focus on 1 action only. I can’t emphasize the importance of this. People like being told what to do, but when you give them too many instructions at once, the odds of them doing any one of them decrease drastically. So make sure you only tell them to visit a website or send you an email, not both to keep your video marketing as effective as possible.
For some good examples on ways to entice action watch a number of videos on network marketing. Some of the best video marketing on youtube is in this category. Once you’ve decided on what action you want people to take, give them the instruction in 2 ways. Tell them to do it, and also put it in text either in the beginning or the end of your video. Some people respond better to audio instructions and others respond better to written instructions. By doing it both ways, you give yourself a better chance that viewers will do what you want them to.
Implementing this 1 simple strategy WILL increase lead flow, sales, or subscribers making your videos as effective as they can be! Follow the instructions below to for more ways to make better videos that create results.
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